2018 was the year of exposing and quantifying manipulation in its various forms. 2019 has to be the year that we take significant steps to mitigate the systemic problems that enable it.
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News organizations must ensure that the public’s enthusiasm for helping with investigations reinforces our collective responsibility for reliable journalism.
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There is little we can do to prevent people creating or publishing disinformation. But those of us who use social media can take action to slow down its spread by becoming more aware of what we share.
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Mandating commercial marketing firms that provide synthetic social-behavioral marketing through paid sockpuppets, botnets, or human influencers disclose their work would not address all propaganda, but it will certainly bring some of the most effective manipulation tactics into the sunlight.
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